“Game Pass subscribers can cancel at any time after a month of play,” Microsoft continued. This is especially so given that Game Pass users are price sensitive and an increase in the price of Game Pass would affect all users, including those that do not value or play CoD. “This is exactly what Microsoft has done when it has added content to Game Pass in the past with, for example, the ZeniMax transaction resulting in additional content but no increase in Game Pass subscription prices. In order to increase output Microsoft will need to offer Game Pass at a lower quality-adjusted price. “The integration of Activision and Microsoft will result in a classic elimination of double marginalization effect because Microsoft will be able to acquire these games at (opportunity) cost and will have incentives to distribute them more broadly and increase the output of Game Pass relative to its counterfactual level. Microsoft went on to point out that it had not increased Game Pass prices since introducing popular Bethesda content to the service, following its acquisition of the publisher’s parent company ZeniMax Media, which saw it take ownership of franchises including The Elder Scrolls, Fallout, Doom and Dishonored. “This is especially so given Game Pass will continue to be constrained by B2P.

“Game Pass prices will not increase as a result of the Merger, and certainly will not increase to a point that offsets the substantial benefits of Activision titles coming to Game Pass on a day and date basis,” it wrote.

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